A totally new idea in food photography


Waiter, there's a tourist on my ice cream! Check out the wacky idea and wonderfully skilled execution of Pierre Javelle and Akiko Ida. The couple are exhibiting their work at the Madelyn Jordon Fine Art in Scarsdale, New York.

This is the first major solo United States exhibition of works by the Paris-based artists, Pierre Javelle and Akiko Ida, featuring a selection of works from the MINIMIAM series of diptych photographs created between 2002-2008.

The husband and wife team present a manufactured micro universe, part Toy Story, part Candy Land, populated with diminutive humanoid characters engaged in a range of ordinary and extraordinary activities. Since the project inception in 2002, the series has grown to over 60 images.

Pierre Javelle and Akiko Ida have morphed multiple genres of photography, including micro-photography, culinary art, portraiture and landscape. The theme involves action, ranging from sporting scenes to warfare, taking place in carefully staged, fantastic, food settings. In each diptych, the first image introduces the subjects in an uncertain setting. The second panel reveals the scene in totality, to an unexpected, often amusing end.

Dates: October 17 - November 29, 2008. An opening reception will be held Fri, October 17th, 2008 from 6-8PM. The artists will be present. Take a look at more of the the artist’s tiny people cultivating some scrumptious culinary delights ….

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